How to track social media marketing?

Social Media Marketing and Advertisement is the future of the Internet. Sites like Twitter and Facebook has taken the whole eco-system of the Internet to the next level. Today marketers and advertisers are promoting in Twitter and Facebook. Hence, the need for good tracking framework has become necessary.

There are very few web applications that are handling the issue and very few technique that actually works to cater to this particular problem. The most important aspect of the social media marketing is tracking the clicks on the links being shared in the Internet.

Click stream analysis allows you to get detail insights about your distributed links in sites like twitter and Facebook. Currently, there are few applications which allow you to track the links and give data such as page views, unique page views, and information like referral.

This post will introduce the best click stream analysis that is in use currently in the market. It’s called NXY.in and provides indepth analysis of your stream. In order to get your link tracked by the system, you need to use its shortening system.

What does NXY analytics provide?

Below are the detailed demonstration of NXY dashboard;

When you log in NXY with Twitter, you can search for your URLs under MyURL section. When you get to the URL dashboard, you can change the data range of your dashboard.

This is the Day wise distribution of your Unique Visits and Visits with respect to date.

This is the Click distribution with respect to the hours. This information can be helpful to find the effective timing of the updating your status. 

The referral details allows you to view the source of the click. This depends upon the site where the URL is submitted or shares. This can help users find out best platform to share their links. For example while comparing between effectiveness of your Facebook or Twitter network.

The browser details allow you to view the browser platform of where the links are opened.

This is a table that lists down the user who have shortened the similar links and their visit details.

All the above details are the basic part of the click details which are provided by the NXY. There are other part of the analytics where User can view the details of all the URLs shortened and their total views.  The above statistics is only available for the normal user in the NXY. You can find more details on http://nxy.in/.