Are URL Shorteners better platform to track Twitter Marketing than Web Analytics Tools?

I am a Social Media Enthusiast, and use many networks like Twitter, Facebook, LinkedIn, Digg, StumbleUpon and others. I do market own company products, and those of clients and partners as well.

I use to depend on Web Analytics tools, mainly Google Analytics, for measuring the traffic internally and depended on Alexa ranking for external rankings. For months I felt the same like many other Social Media Critics that social media is waste of time. It gives no fruit.

But wait a min. My mind changed when I saw Bit.ly stats for the first time. I then started using this service and closely following it to measure my performance. I even showed it to many of my friends, and they were surprised to see it.

But Bit.ly lacked sufficient statistics to take it to the next level. Their product is fantastic and I give credit to the bitly team for making a wonderful product, and bringing a new revolution.

We then thought of making URL shortening service much more sophisticated so as to give right credit to Internet Marketers, specially the Social Media Marketers. There comes NXY.IN. We provide clicks, unique clicks (from IPs), statistics at personal, domain and company level etc. The team is working hard to bring Google Analytics Integration and many more upgrades in future.

If you are a Social Media marketer, just try it once. Shorten a URL in NXY and see how it shows the detailed traffic.

Most Web Analytics tools do not show raw data, they filter the click fraud. This is a awesome feature that made them successful. But Social Media traffic is identical to the click fraud.

I remember using a phrase in Analytics World, “Fraud and Genius look the same.” Here social Media like Twitter and Digg are off course geniuses. When one article becomes hit it brings huge traffic, and that crosses the limit boundary of traffic for fraud engines. So this genuine traffic goes off track.

Many Web Analytics tools are not accustomed to handle the huge traffic too. Like Google Analytics code itself takes long time to load, and for weak servers it just adds an extra burden pulling the website down. One side, it does not measure traffic and other side, it brings server down.

Reported To Google Analytics

I have reported this problem to Google, but could just get a mail mentioning how they capture data. It talks nothing on why it does not capture all Twitter traffic. Hope they update it and make necessary change in future.